Expert Insights – Webinar: The evolving role of middle managers in contemporary organisations
On April 15, 2025, the EMBA Association Poznań-Atlanta hosted a highly engaging webinar on “The Evolving Role of Middle Managers in Contemporary Organisations”, featuring Aida Ionescu, Head of Service Experience and Operational Excellence Europe at OLX.
Speaking from Bucharest, Aida shared her extensive experience leading shared services teams across Poland, Romania, Ukraine, Bulgaria, and Portugal. Her insights covered the shifting expectations placed on middle managers, the growing importance of strategic leadership, and the role of programs like Voice of the Customer in shaping modern service and sales operations.
Participants appreciated Aida’s practical perspective on navigating change, driving performance, and maintaining a culture of continuous improvement in fast-paced environments.
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